Co-hostSutradhar.
Your material and your story, made into a collection by student designers, shown on Shivamogga's runway, and carried across the city and the feed.
Your brand becomes a collection
Brief
You share the brand, the material and the story you want told.
Design
Student designers build a collection around it, with faculty direction.
Make
Every piece is cut and sewn in the KIDAT studio.
Show
We co-host the runway in Shivamogga under both names.
Distribute
Film, photographs and reels go out across every channel, and stay in the archive.
This is a collaboration, not a logo on a banner. The audience sees what a designer can do with your product, and the pieces exist afterwards as photographs, film and garments.
Seen in the city. Seen on the feed.
Partner logos stood behind every look at the 2025 show, and so appear in every photograph and every frame of film.
In the city
- Co-host namingThe edition carries both names: Sutradhar with your brand.
- A runway segmentA student collection made with your material or around your product, introduced on stage.
- Venue and stage presenceStage, entrance, seating and printed material.
- Product displayA space at the venue where guests can see and handle the product.
- Guest listReserved seats and invitations for your customers, dealers and team.
- Press and city presenceAt the 2025 edition: six or more banners, runway backdrop branding in every photograph and film, two local TV mentions and three regional press articles.
On the feed
- The show filmA directed film of the edition with your segment and credit.
- A reel for every lookShort vertical cuts made for sharing, each crediting the brand and the designer.
- Photograph setRunway and backstage photographs, licensed for your own channels.
- A permanent edition pageYour collaboration stays in the Sutradhar archive on this site, with a link to you.
- KIDAT channels and JournalA feature article and twelve or more posts across KIDAT Instagram and LinkedIn, plus influencer coverage. Content required: current follower counts
- Designer storiesEach student designer shares the making of their piece.
The fashion event Shivamogga dresses up for
Sutradhar is positioned as the city's marquee fashion evening. A brand that co-hosts it is seen beside new design, young talent and an audience that came to look closely.
The association works in both directions: students get real material and a real brief, and the brand is seen making something rather than sponsoring something.
- Sutradhar 2025, Hidden Leaf, Shivamogga
- 9, from two batches
- Over 1 million impressions, as reported by KIDAT
- 2 local TV mentions, 3 regional articles
- Kenstone Studio
- Content required: number
Figures are from the Sutradhar 2025 sponsorship report. Guest count and current follower numbers are still to be added.
Five ways to take part
Co-host
Naming, the lead runway segment, first position everywhere, and the full offline and online package.
Collection partner
Students design and make a collection with your fabric or product. A named runway segment and its own film and photographs.
Category partner
Your product styles the looks. Credit on every look, product display at the venue and in the film.
Experience partner
You make part of the evening possible and are credited for it on site and online.
Community partner
Support student designers and be seen doing it, at the venue and in the archive.
The fee for each format is discussed directly with the brand. Content required: how many partners each edition takes
Textile millsHandloom and saree housesApparel and retailJewelleryBeauty and salonsFootwear and accessoriesPhotography and mediaHospitality and venuesBanks and local institutions
The strongest fit is a brand whose product a designer can work with directly: fabric, garments, jewellery, beauty. Others take part as experience or community partners.
Media partner for 2025: Kenstone Studio. Content required: sponsor names from 2025, with permission
A first conversation
We understand the brand and agree the format.
The brief and the material
You hand over the story, the product or the fabric.
Sketch review
You see the designs on paper and approve the direction.
Making
Students cut, sew and fit the collection in the studio.
The show
The co-hosted evening in Shivamogga. Next edition: Sunday 25 October 2026.
Distribution and report
Film, photographs and reels go out, and you receive the post-event report: highlight reel, press coverage and social reach.
Who owns the designs?
Students are credited as the designers of their pieces. What the brand can do with the garments, photographs and film is agreed in writing before work starts. Content required: standard terms, reviewed by legal
How much say does the brand have?
You set the brief and approve the direction at the sketch stage. The design work itself belongs to the students and their faculty.
How long does it take?
From brief to runway is planned around the academic calendar. The next edition is on 25 October 2026. Content required: lead time in weeks
What does it cost?
The fee is discussed with each brand. It depends on the format and on what the collaboration involves, so we agree it in the first conversation and put it in writing.
Can we keep or sell the pieces?
Content required: policy on garments after the show
Request the partnership deck
Tell us who you are and which format interests you. We reply with the deck, the dates and the numbers from the last edition, and set up a conversation about the fee.